SUMMER SHORTS ONLINE VIDEO FESTIVAL is an interactive digital video website for current Art Institute of California - Los Angeles (AiCALA) students to showcase their video portfolio pieces for an audience of potential employers, potential students, family and friends.

This online version of the live festival event will feature current (and past) festival winner content (short films created by students in the Digital Filmmaking, Game Art & Design, Animation, Audio Production, Motion Graphics and WDIM majors), festival updates (dates, press releases, entry forms, etc.), festival rules for interested participants, and "channels" or "categories" for different film genres and different lengths of films. The site will be designed to appeal to current students interested in participating and also as a calling card piece for the Art Institute of Los Angeles to appeal to potential students and increase bragging rights.

As designed by the Web Monkeys design team, the SUMMER SHORTS video festival site will invite the user into an online festival experience using recognizable video player technology, non- cliché branding inspired by audience research, a sense of the “summer” and “Los Angeles” and digital filmmaking. The branding design will, additionally, be timeless, updatable and usable in a variety of merchandising, print and digital avenues.  Video site standards will be followed, to a degree, to create a sense of familiarity for the first-time user and organization (navigation and subject divisions) and search keywords will be strictly structured for web usability.