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Client Goals
To create a site that is simple to use and easy to understand
To create an online archive of current and past student video work
To display current student work for an audience of potential employers and potential students
To showcase pieces that prove AiCALA is competitive with other digital filmmaking programs
To have a brand identity and site that increases student festival participation
User Goals
Current Students
To have easy access to festival rules, entry forms and information about the on-ground festival
To view past winners and “award-worthy” material
To display their own video work in a professional manner that will appeal to employers
To view the work of friends or videos they worked on
Potential Students
To view the quality of AiCALA student videos to see if the program will provide them with what they desire
To find information about AiCALA and the Digital Film and Video Production programs
To view videos created by students for inspiration.
Prospective Employers
To view student filmmaker biography and video summary information
To be able to search for videos by name, student name and genre
To find contact information quickly and easily
To know why a video is featured (what awards were earned)
All Users
To find students they know
To browse through video titles by length, genre and award category
To access more information about the site, the program and the technology
Design Team Goals
To create a unique design that incorporates film festival site standards while also creating a strong digital brand identity for the SUMMER SHORTS ONLINE FILM FESTIVAL.
To create a brand that takes a cliché name and makes it synonymous with the Art Institute digital film festival
To design a site that captures the essence of the outdoors, summer and digital filmmaking all at once
To focus on the Los Angeles aspect of the design to use the festival’s physical location to our advantage (like other festivals focus on their locations)
To steer clear of “film” icons (film reels, clapboards, etc.) so as not to misrepresent the program
To focus on the “digital” and “online” aspects of the SUMMER SHORTS festival
To create a site that is easy to use, maintain and update in the future
To create a site that is usable as a calling card piece in portfolios
To create a site that teaches the team about interactive design for the purpose of audience entertainment
To learn about database site creation and video streaming for the Internet
To learn how to appropriately handle team structures and client communications
To learn how to operate within a real-world production timeline
To learn large site creation that entertains users and is appropriate for the target audience
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